Customer Growth Unlocked: 101 Founder Growth Stories to Help You Scale Smarter
By Mark Preston - Growth Partner | Digital Growth Speaker | Author
Before you and I partner…
You deserve to know exactly how I think, what I believe, and how I help founders grow.
This book is your starting point.
​
Customer Growth Unlocked is not just a book. It's a founder-first field guide for business growth. Written with brutal honesty, real-world insight, and heartfelt belief in people like you.
​
If you’re building a business that matters but growth still feels frustratingly out of reach… This book will meet you exactly where you are - and help move you forward.
What’s inside Customer Growth Unlocked?
Across 101 short and highly practical stories, you’ll step into the shoes of fictional founders facing real customer growth challenges - the same kind you’re likely tackling right now.
​
You’ll read about:
​
-
A skincare brand stuck in a referral rut
-
A tech start-up whose messaging was stalling momentum
-
A service business undercharging and undervaluing itself
-
A franchise-ready founder unsure how to expand without breaking it
​
Each story ends with clarity, momentum, and a repeatable solution - not theory, but real-world, scale-smart actions.
Who this book was written for
If you recognise yourself in any of the following, this book will speak directly to you:
​
-
You’ve built something real, but growth feels scattered
-
You’ve got traction, but not yet the structure to scale
-
You’re doing it all, but can’t afford big agency retainers or a CMO salary
-
You’ve got ambition, but you're unsure which move to make next
-
You want guidance, but don’t want another guru selling fluff
​
Whether you’re a service-based business, a bootstrapped start-up, or the underdog nobody saw coming - this book is packed with breakthroughs that feel tailor-made for you.
Why stories?
You maybe sat there thinking - why is this book full of founder stories and not just a list of things I need to do to grow my business?
​
-
Because stories stick.
-
Because you learn more from a relatable journey than a checklist.
-
Because growth is never one-size-fits-all. It’s personal.
​
Each founder story is short enough to read in under 5 minutes and powerful enough to shift your thinking for good. You’ll start seeing your own growth problems more clearly, and spot the patterns holding you back.
​
This book won’t just inspire you. It will change how you approach customer growth.
How this book fits into your Founders Growth Partner journey
You’re here because you're curious about partnering with me through the Founders Growth Partner model.
​
Before I become your growth partner, we both need to know we’re aligned. This book gives you full insight into the strategies, mindset, and results I believe in.
​
If Founders Growth Partner is my partnership model - Customer Growth Unlocked is the philosophy behind it.
​
Think of it as your first step into a founder-focused way of growing. It’s not a sales pitch. It’s a warm-up to the real work we’ll do - together.
Why founders love it (and why you will too)
-
It helps you stop guessing and start growing
-
It speaks to you like a peer, not a professor
-
It gives you quick wins without fluff or jargon
-
It reprograms your thinking around customer growth
-
It shows you what to focus on, and what to ignore
-
It helps you spot what’s actually holding you back
-
It gives you the belief that scaling your business is possible
​
Whether you need clarity, confidence, or a kickstart - this book gives you all three.
Ready to buy Customer Growth Unlocked?
Grab your copy of Customer Growth Unlocked today:
​
-
101 short, high-impact founder growth stories
-
Over 96,000 words on 528 pages of wisdom you’ll actually use
-
Ideal for founders of small businesses, tech start-ups & service brands
-
Available in Paperback, Hardback & Kindle (on Amazon)
​
Buy your copy of Customer Growth Unlocked NOW as your growth journey mindset change starts right here!
​
Want to work with me one day?
Then start with this book - because by the time you finish it, you’ll know if my way of thinking feels like the right fit for your way of building. And when it does - that’s when real growth begins.